Starting today, September 1st, Facebook will begin enforcing its Branded Content policy. Non-compliant posts will be removed and ads will be disapproved for lack of compliance. Currently, only blue checkmark verified pages can publish Branded Content. [Will this change? Good chance. So, stay tuned. Stay informed.]
What exactly is Branded Content? Facebook defines it as ‘any post on your Page that features any third party product, brand or sponsor.’ Examples include:
– Promotions such as sweepstakes, giveaways or contents that feature a third party product, brand or sponsor
– Product placements
– Ads for third party products, brands or sponsors
– Images or video that include the sponsor’s logos
Basically, if you are promoting a product or company or anything for a third party (via a blue checkmark verified page), it has to be disclosed using Facebook’s ‘handshake’ tool. The good part is that the third party sponsor can also benefit, access metrics, and share and boost the post.
You can see this is going the way of television. It’s about proper disclosure and permissions, right? You know how you see people on TV and the logo on their t-shirt or baseball cap is blurred out? That’s, in essence, what Branded Content is about.
For example, I am a Brand Ambassador for Adobe Spark, so any time I use their tool to create an image or video – such as this post – I disclose that we have a relationship. Now, I must do so using the Branded Content tool.
Here is Facebook’s epic 43-page Branded Content guide: http://ift.tt/2bJTZ9E
See also this help section: http://ift.tt/2ckmjfx
Any questions, let us know. Please do share this post with your community to help everyone stay informed.
September 02, 2016 at 10:35PM